Discovering a company’s own unique story and voice is the reason we’re in business. The first step involves getting to know your business, your industry, your competition and your customers. This involves really drilling down to the core of how people see you now and how you want them to see you moving forward. Once we’ve developed a brand strategy unique to you and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. Our services include: logo design, business card design, stationary design, company branding guides, brochures, print ad design, tagline development, and more.
Website copywriting, when done correctly, is an intricate process that enables a company’s website to communicate persuasively with prospects and customers, as well as communicate effectively with search engines to improve its organic search visibility. It’s a delicate balance between writing content that’s unique as possible and keyword driven on each page without humans and Google easily detecting spam-like content. We are experts in writing persuasive sales copy, META descriptions, headlines, introductory text, design element text, blogs, articles, press releases, and social media posts.
We ensure that you are regularly publishing content, engaging prospective customers on social media, and otherwise driving people into your purchasing funnel. We provide strategic and meticulous PPC campaign management utilizing campaign audits, keyword research, competitor research, business objectives, budgets, intent, geography, performance, and testing. All of our B2C and B2B marketing campaigns — SEO, PPC, display advertising, social media marketing, email marketing — are executed using proven, documented processes, that enables you to see precisely which leads your search engine marketing campaign are producing, and allows us to make strategic adjustments to your campaign very rapidly.
We evaluate the quality of a companies current conversion optimization executions while also recommending innovative techniques. We are able to provide significant value to companies that either: 1. Need a website conversion strategy or conversion optimization research done for their companies current website 2. Are proficient in conversion optimization themselves, but lack the resources to perform all the work needed 3. Have another website vendor their company is presently working with, but would like LB Design Services to run a conversion optimization audit 4. Don’t have a company optimization strategy, but have skilled internal staff capable of implementing the methods laid out.
Properly optimizing your website for search engines is critical to your overall internet marketing strategy and success. Our backbone is SEO and since 2012, we’ve helped hundreds of businesses improve their organic success. We look at our search engine optimization services holistically, customizing based on your specific needs and priorities, all the while keeping an eye on the ever changing search landscape. We offer a range of services that we build into our customized SEO offerings, including: onsite SEO audits, in-depth keyword research and canonical mapping, website analytics, local search and citation audits, and backlink analysis and link removals.